Advisors should not have to choose between independence and infrastructure

What we believe

An advisory practice is a business, not a distribution channel. It has a value, an owner and a succession problem. Most of the structures in Canadian wealth management were built for the convenience of the institution rather than the advisor who built the client base.

On ownership

Advisors should own what they built. That is why the platform supports two tracks. Keep your practice entirely, or join Rockmoor with shared equity in exchange for the brand and the growth system. Both are real options. Neither requires you to hand over the client relationship.

On cost

Fees should be visible. Product embedded costs made sense when nobody had to explain them. Total Cost Reporting ends that. We would rather advisors move to a plainly stated fee on their own timetable than defend an embedded one under pressure.

On exits

A succession plan is not a conversation you have 12 months before exit. Value is built years before it is realised, and the advisors who do best are the ones who decide early what their exit looks like. We would rather agree a route with an advisor five years out than run a fire sale.

On staying Canadian

3PG is owned by its three Canadian founders. There is no outside capital and no exit clock. That shapes how long a horizon we can take on any individual practice.